MY FOCUS AND COMMITMENT TO YOU RESULTS THAT COUNT I measure my success by how satisfied my clients are with my services. My goal is to ensure not only the success of your real estate transaction, but also the quality of your experience. After all, I want you to come back and I want to have you telling all of your friends and family.  Old fashioned service with a smile...plain and simple.   My job is to reduce your stress and to get results for you.  The words of others speak volumes and I invite you to read what my clients have had to say about the services I have provide during and after our real estate transactions. Testimonials You have probably heard it said that buying or selling a home can be one of the most stressful experiences of a lifetime.  It can be true. Your days are already filled with responsibilities, and during a transaction there are many details to be taken care of and decisions to be made. You need someone you can rely on to take care of the details and to be at you service. That is what I do, and this is how I will do it for you.   AS YOUR TRUSTED ADVISOR • I will listen carefully to your needs and desires. • I will communicate relevant information regularly and I am accessable to you between 7am and 9pm. • I will share with you my experience, perspective, and expertise. AS YOUR SKILLED NEGOTIATOR • I will help you explore all options. • I will respect your confidentiality. • I will steadfastly represent your best interests and I will not ,at any time, attempt to represent the buyer and you at the same time. AS YOUR EXPERT FACILITATOR • I will handle the details for you. • I will assemble, coordinate, and assist your team of service providers. • I will lead your transaction to a successful close. DETERMINING VALUE Price is one of the most significant factors potential buyers consider when looking at a property. You do not want your valuable investment to be either under-priced or over-priced but how do you know what is appropriate? How can you tell what the market will respond to?  • I will prepare and review a Comparable Market Analysis (CMA).  Doing this will take several hours of research and data comparison to make certain that the pricing range I show you will make your property competitive, and get you TOP DOLLAR.   I may also recommend obtaining certain inspection reports prior to marketing and review the impact they have on pricing. • I will provide you with a Seller’s Cost (or Net) Sheet that projects the approximate costs of sale and what you may have in your pocket at Close of Escrow.  After all, what you keep is what is important to you. • I will provide you with regular updates of market activity, including: o Newly available comparable properties. o Recent sales of any comparable properties. o Price reductions on available comparable properties. o Expired or canceled listings of comparable properties. o Communication from other sales agents and potential purchasers. • I will outline your options and make recommendations based on market conditions and your personal situation. • I will review the pricing strategy as needed. MARKETING FOR SUCCESSFUL RESULTS 1. Internet Marketing Marketing Online opens the door to millions of online buyers actively looking to purchase. In less than 10 years the percentage of home buyers finding a Realtor and the homes they purchase online has increased dramatically, significantly more than any other media. Home buyers who use the internet say the most important features are detailed photos and detailed descriptions. Your property will be photographed by a professional photographer and I will take full advantage of the following: My website at www.ThisFeelsLikeHome.com features listed properties, open houses, neighborhood information, virtual tours and preferred customer functionality. I place my listings on the top real estate sites in order to give your property the broadest exposure possible. All of my listings receive enhanced pages on: • EmpireRealty.com • REALTOR.com • When we meet, I will show you the seven other MAJOR websites I will use. Through REALTOR.com, my listings are fed to: • AOL • MSN • NETSCAPE • COMPUSERVE • EXCITE • JUNO • NETZERO • DIGITAL CITY • WSJ 2. Intranet Our offices are connected through an intranet and an email system. This allows me to instantly market your property to over 100 Top agents working extensively in the Diablo Valley Area. 3. Broker Networking I maintain good working relationships with brokers outside of Empire Realty who play an important role in bringing qualified buyers to your property. I also attend regular Marketing Meetings where professionals in your area meet weekly. I make certain that the realty community knows about your wonderful home. 4. Direct Mail Marketing My in-house marketing staff will create custom pieces for your property. This is an effective and fast way to reach people who live in a particular area or neighborhood. MY ONLINE MARKETING COMMITMENT TO YOU: • I will feature your home on my website ThisFeelsLikeHome.com. • I will submit your property to multiple websites on the Internet including REALTOR.com. • I will include multiple professional photos and customized descriptions in marketing your property online. • Each online listing will include detailed information about your property for buyers to view. • Each site that features your property will include multiple ways to inquire about your property. • Inquiries about your property will be responded to in a timely manner. RESULTS THAT COUNT I measure my success by how satisfied my clients are with my services. My goal is to ensure not only the success of your real estate transaction, but also the quality of your experience. After all, I want you to come back and I would be honored to be your REALTOR for life! Susan Kingsley .At Your Service!